![]() Open up a few different pages of your website in separate tabs in your browser, then while you’re on each tab hit CTRL + U (for Macs use Command + Option + U) to view the page source code. Missing data could cause all kinds of problems such as missed pageviews and distorted user engagement metrics. If the Google Analytics tracking code isn’t in the section of your website’s HTML page source, you could be missing out on a lot of data. In the past some developers worried that Analytics tracking code would slow the site down, so Google adjusted the code to be asynchronous – meaning that the tracking code loads independently from the rest of the site. Ideally, Google Analytics tracking code is a snippet of Javascript that fires each time a page on your website is loaded by a user’s browser.īest practice is to place that tracking code in the section of the source code of each page of the website, which will make sure that the code fires even if the page isn’t fully loaded. We highly encourage you to take the steps below to ensure that your Google Analytics data is good data! Step 1: Ensure Analytics Code is in The Right Place The good news is that there are solutions for these problems. You can certainly contact those sites to request that they stop doing so, but often such efforts can be fruitless. Ugh, I know: the internet can be a frustrating place!Īnother source of bad data can come from websites that are unrelated to you, but nefariously copy your Analytics tracking ID. These domains can show up in your Analytics reports, and when you go to visit them to find out what they’re about they make money. This bad data typically comes from spam bots that surf the web and try to drive traffic to advertising-driven websites that make money based on pageviews. ![]() ![]() ![]() If you’ve seen anything like this in your Google Analytics account, then you’re very right to be suspicious.
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December 2022
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